Author Archives: Markus Peter Auer

End-of-the-Line-onomics: How Gillette and Wilkinson Died by the Cuts of a Thousand Blades

End-of-the-Line-onomics: How Gillette and Wilkinson Died by the Cuts of a Thousand Blades TL;DR VERSION: end-of-the-line-onomics occur when innovation stops in an otherwise innovation-driven industry +++ cartridge razor sales by name brands have fallen dramatically due to competition by online start-ups +++ consumers demand new distribution channels and customized products when lacking innovation lowers switching cost…